… I couldn’t resist.
I’ve said that this space would include a mesh of work anecdotes and updates, comedy, lessons learned and general experiences. This one falls into work but, without question, bleeds into the other three.
I am really excited to congratulate Open Book Video (http://www.openbookvideo.com) on its launch today (8/23) – not at all because the company is my client but because the CEO is a dear friend, extremely talented, among the online industry’s first-movers, a forward-thinker committed to innovation in media – and just all around great person. Having known him for more than 20 years, I’m pretty comfortable in this belief.
So, in an effort to avoid dipping into the sappy, I’ll just hush and post the press release below and you can see for yourself just what’s doing today in the land of entrepreneurship.
Way to go, my friend!
KMG Worldwide PR for Open Book Video
For Immediate Release
Open Book Video Touts Transparency as Newest Digital Video Ad Network
Announces Unique Targeting Partnership with Lotame
NEW YORK, NY – August 23, 2010 – Open Book Video, the most transparent digital video advertising network, announces today the launch of its U.S.-based services.
Open Book Video separates itself from today’s other online video ad networks by providing true transparency, unique inventory, rich data, custom creative units and agnostic technology, said CEO Matt Prohaska.
“Open Book Video is addressing one of the industry’s biggest frustrations – the lack of transparency between advertising networks and their clients,” Prohaska said. “We know it’s an issue for both publishers and advertisers. By providing true insight into advertising pricing, placement and performance, our goal is to change the perception of ad networks.”
Prohaska, most recently CEO of North America for video ad network Smartclip, brings 18 years of experience to Open Book Video, 15 of those coming from the online space. He leads a team of 11 located in four cities around the country.
In addition to its U.S. launch, the company announces today a key data targeting and platform partnership with top marketing technology provider Lotame. Publishers and advertisers that join Open Book Video’s network will have access to Lotame’s entire non-PII Crowd Control offering, allowing them to deliver more impactful and efficient campaigns.
“Lotame has always been about catalyzing the evolution of advertising through technology innovation, creativity and passion. Matt and the Open Book Video team share this passion and now with this agreement, we can allow publishers and advertisers to expand our targeting solutions beyond display into video for even more effective and appropriate advertising,” said Andy Monfried, CEO of Lotame.
About Open Book Video
Open Book Video , the most transparent digital video ad network, facilitates true partnerships with publishers and advertisers through improved campaign visibility, unique inventory, rich data, custom ad units and agnostic technology. For more information, visit http://www.openbookvideo.com or follow us on Twitter @openbookvideo.
Lotame is a marketing technology company powered by the superior segmentation of audience data. Lotame’s flagship targeting and analytics platform, Crowd Control, collects and interprets unstructured publisher data to make audience planning as easy as keyword buying. Lotame activates audiences for advertisers with comprehensive online marketing solutions, providing publishers with multiple revenue streams from data and media, and selling to data buyers Lotame Audience Segments derived from our unparalleled knowledge of human behavior. For more information, visit http://www.lotame.com.